Technology representation · Market development

European industrial technology.
Regional project development.

MenaConnect connects European technology providers with governments, project sponsors, investors and regional partners across the Middle East and Africa.

01

European technology.
Structured regional development.

OriginEuropean technology
RoleProject development
MarketsMiddle East & Africa

What we do

Turning market context into structured industrial opportunity.

MenaConnect is the independently owned technology-representation and market-development brand of Abshin International B.V.

01

Opportunity origination

Identifying credible demand and defining the project context.

02

Partner alignment

Connecting relevant technology, capital and regional capability.

03

Project development

Coordinating structured next steps towards a qualified opportunity.

Who we work with

Aligned around the project.

01Governments & public sector

02Investors & project sponsors

03European technology providers

04Regional project partners

Aircrete Europe AAC production facility in MexicoFeatured technology relationship

Aircrete Europe

Advanced AAC production and building systems.

For more than a decade, MenaConnect has supported Aircrete Europe’s representation and business development in selected markets and project contexts.

Project-development approach

Disciplined progression.
Clear decision points.

View our approach
  1. 01IdentifyDefine need and context.
  2. 02QualifyTest fit and readiness.
  3. 03StructureClarify the opportunity.
  4. 04AlignConnect relevant parties.
  5. 05AdvanceCoordinate next steps.

Geographic focus

European technology base.
Selected regional markets.

Activity is differentiated by project market, established network and strategic focus.

Explore geographic focus
Technology baseThe Netherlands
Middle East focusIraq · Oman
African focusCôte d’Ivoire · Nigeria

Leadership perspective

Abbas Sahafi Managing Director

Industrial opportunity depends on credible alignment.

Industrial projects are not created by technology alone. They move forward when a real need, the right expertise and the right people are brought together with clear expectations. That is where I see MenaConnect’s role: creating the conditions for serious project conversations before promises are made.

Over the years, our work has shown that regional project needs and European industrial capabilities often begin on separate sides of the same conversation. MenaConnect helps bridge that distance. We identify relevant capabilities, introduce stakeholders and help clarify the practical next steps required to evaluate a potential cooperation.

We approach each opportunity with ambition, but also with discipline. Not every introduction becomes a project, and early-stage interest should never be presented as a committed outcome. Our objective is to help opportunities become better prepared, more transparent and more credible—while technical, financial and delivery responsibilities remain with appropriately qualified parties.

Start a conversation

Developing a project or bringing industrial technology into the region?